What's the difference between a copywriter and a person who is good at writing, an author for example?
Well, the main difference is the objective. An author's main objective could be to inform, engage and/or entertain. While the objectives of a copywriter could be quite similar, there is one distinctive difference and that is making sure that the text's composition leads to a clear call to action.
Eventually, apart from informing, engaging and entertaining, you want your visitors to take a certain action. This could be: completing a form or purchasing a product or a service. It's important that the call to action is clear and resonates with the visitor's (buying) decision stage.
By researching your industry and integrating the right tone of voice, I ensure that your audience is warmed up adequately by the copy to naturally take an action.
Get in touch if you would like to explore winning copy for your industry and target audience.
Writing compelling words to mobilise your audience to take a certain action. Speaking the 'language' of your audience to boost your conversions.
Anita Otchere Marketing
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