Up! x Gemeente Rotterdam
Up!Rotterdam is an initiative by Gemeente Rotterdam aimed at fostering the growth of startups and scale-ups in the city. The program connects entrepreneurs with investors, talent, and resources to build a thriving ecosystem for innovation and economic growth.
Client
Gemeente Rotterdam
Industry
Startup Scale-up Ecosystem
Year
2024
The challenge
Rotterdam, known for its entrepreneurial spirit, faced the challenge of attracting the right investors and talent to support its growing startup ecosystem. Up!Rotterdam needed a marketing strategy that would not only highlight the city’s potential but also engage diverse target groups effectively, ranging from ambitious entrepreneurs to seasoned investors and highly skilled professionals.
Approach
A focused digital marketing strategy built on four key pillars:
- Audience Segmentation: Conducted research to identify and target key groups: investors, entrepreneurs, and professionals with tailored messaging.
- Content Campaigns: Highlighted Rotterdam’s innovative ecosystem and startup success stories through engaging digital content.
- Social Media Optimisation: Managed social media platforms to boost engagement and drive traffic to events and the website.
- Event Promotion: Successfully promoted Upstream Festival and RVO missions by implementing targeted ads, email campaigns, and strategic partnerships. This ensured sold-out events and increased participation from key stakeholders.
Results
- Increased Awareness: Boosted website traffic and social media engagement, with 40% of new visitors from campaigns.
- Investor Interest: Higher investor inquiries and event participation.
- Talent Attraction: Improved visibility of job opportunities, attracting skilled professionals.
- Community Growth: Strengthened connections between startups, investors, and resources within the ecosystem.
Execution
Through innovative marketing strategies and a focus on audience needs, I helped Up!Rotterdam and Gemeente Rotterdam position the city as a thriving startup hub. This project exemplifies my ability to deliver results that drive growth and create lasting value for both organizations and their communities.
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