Onstream
Onstream Group, a prominent player in the Oil and Gas industry, approached our marketing agency to revamp their website copy. Faced with challenges in presenting diverse services to different target audiences, Onstream sought copy that not only informed but also captivated potential partners and suppliers. The primary goal was to persuade them to engage with Onstream Group, showcasing the company as a trusted and authoritative leader.
Client
Onstream
Industry
Industrial services
Year
2024
Objectives
- Provide informative content about Onstream Group’s services.
- Lead visitors to explore separate pages for detailed information.
- Establish authority, expertise and trust through testimonials
Copywriting strategy
Homepage:
- Introduced Onstream Group as a leading service provider with over 40 years of global industrial experience
- Highlighted three key service lines: Manpower, Asset integrity and Logistics
Service pages:
- Tailored each service page to address pain points and showcase solutions.
- Incorporated authority-building elements such as client testimonials, industry experience and adherence to global quality standards
About us page:
- Established credibility by outlining Onstream’s history, growth and commitment.
- Highlighted a diverse multi-disciplinary team of professionals.
- Reinforced the promise of consistent, high-quality service worldwide.
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